Strip Off, Jump In, Splash Out – How to Swim in Content Marketing Waters

Originally posted on The Scholarly Kitchen:

Man jumping into waterLondon Heathrow may have lost its crown as the world’s busiest international airport, but it probably retains its claim to some of the world’s oddest customer enquiries – who else gets asked:

  • What’s the difference between a toilet and a loo?
  • Where can I exchange currency for some Scottish dollars?
  • Are there ATMs in central London? Can you mark them on my map?

These and other gems are shared in a a “Top 10 strangest passenger requests” list on Heathrow’s “information and help in the terminals” web page. Top 10s, indeed lists of any length, are a classic tool of the content marketer, and Heathrow’s is a fine example of the genre – appealing to a broad audience, with plenty of hooks to drive deeper interest; human in tone and scope, with touches of nostalgia and humor; not explicitly advertising anything, but subtly connected to a service…

View original 980 more words

Not me

dlattanzi:

OMG–there are two Laura Scotts. And they couldn’t be more different.

Originally posted on Laura Ellen Scott:

I like my name, but it’s a little more common than I’d prefer as a writer. I could have been Laura Ellen Golembiewski, if my parents hadn’t decided to buck tradition and invent their own last name. Maybe it was a 60s thing. Maybe my mom didn’t want to be a Golembiewski. It was a sure thing she didn’t want to be a Blanchard anymore. Apparently my dad was shooting for a hyphenate: Gordon-Scott, but mom thought that was pretentious (it was, and Dad didn’t think that was a problem). So Scott was the compromise, and Dad took Gordon as his new middle name.

I used to write as “L. E. Scott,” until I discovered that was the name of a jazz poet. “Laura Scott” is the name of a line of clothing, so that’s out. “Laura Ellen Scott” has worked well for quite some time, but every once in a while…

View original 75 more words

“Bodylore” Opening Reception at Olly Olly January 24

dlattanzi:

I like to think I had a hand influencing this group of artists, including the very talented Jessica Kalista. Jessica took one of my very first Bodylore courses as part of the Folklore Studies Program at George Mason University. I can’t wait to see the Olly Olly exhibit.

Originally posted on Dear Suburbia:

Olly Olly, a new alternative art space in Fairfax, VA, is pleased to present its inaugural pop-up art exhibition, Bodylore, an exploration of the human figure and an investigation into the body as social construct, tradition, myth, and fairytale.  On Saturday, January 24, 2015, from 7pm to 10pm, spend an evening with the artists:

Eames Armstrong

Jackie Hoysted

Carolina Seth

Robert C. Yi

Bodylore features a variety of work dealing with the body, the interaction of bodies, embodiment, the folklore of bodies, play, and the role of the body in our everyday experience, dream-life, and cultural imagination.

Olly Olly wants to nourish the body and the community as well. We will be collecting healthy non-perishable food items for the Food Bridge Program at Our Daily Bread, which provides short-term emergency food assistance to Fairfax County area residents who are in crisis. We encourage you to bring a healthy…

View original 89 more words

University of California Press Introduces New Open Access Publishing Programs

dlattanzi:

This is fantastic news.

Originally posted on The Scholarly Kitchen:

collabraYesterday, the University of California Press announced two new open access (OA) publishing initiatives. One (Luminos) will publish scholarly monographs; the other (Collabra) is a mega journal created along lines somewhat similar to those of PLOS ONE, with a couple of important differences—notably, a business model that relies partly on library memberships and that provides payment to peer reviewers and editors, payment which they may opt to accept or to pass along, either to their local institutions’ OA subvention funds or back to Collabra to support its own APC waiver fund.

UC Press director Alison Mudditt graciously agreed to answer some questions about these new initiatives.

Tell us about the process that led up to the establishment of these two programs, Luminos and Collabra. Who participated in the planning, and how did you go about getting input from the communities involved?

Development of these two programs has been germinating…

View original 1,841 more words

Is Google Now a Publisher Offering Other Publishers an Inadequate Deal?

Originally posted on The Scholarly Kitchen:

The Barter Network Member Card The Barter Network Member Card (Photo credit: Wikipedia)

For much of its history, Google has benefited from the understanding that the company is not a publisher, as it has no content of its own. This reputation and Google’s own assertions along these lines have allowed the organization to draw on certain laws protecting intermediaries on the Web from lawsuits claiming liability for what is posted or seen on its sites, while also preventing it from being sued for copyright infringement in many cases.

Because it indexes the content of others, Google has long claimed it is merely an intermediary, connecting users with results and playing no role otherwise. But recent trends in search cataloging and results presentation show Google taking a more controlling position, and seeking some protection by claiming First Amendment rights as a publisher.

More recently, Google and those watching its behavior have been asserting that it is…

View original 941 more words