Originally posted on The Scholarly Kitchen:
London Heathrow may have lost its crown as the world’s busiest international airport, but it probably retains its claim to some of the world’s oddest customer enquiries – who else gets asked:
- What’s the difference between a toilet and a loo?
- Where can I exchange currency for some Scottish dollars?
- Are there ATMs in central London? Can you mark them on my map?
These and other gems are shared in a a “Top 10 strangest passenger requests” list on Heathrow’s “information and help in the terminals” web page. Top 10s, indeed lists of any length, are a classic tool of the content marketer, and Heathrow’s is a fine example of the genre – appealing to a broad audience, with plenty of hooks to drive deeper interest; human in tone and scope, with touches of nostalgia and humor; not explicitly advertising anything, but subtly connected to a service…
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