Innovative Ways to Market Your Novel

From the Washington Post

More than ever, successful novelists must also be savvy publicists. That market reality demands a combination of unrelated skills that many writers simply don’t possess.

But Sarah Pekkanen does. The Washington area writer launched her career as a novelist in 2010 with a paperback called “The Opposite of Me.” Since then, she’s been an instructive model of how to make it as a writer of women’s fiction. With valuable endorsements from mega-sellers Jennifer Weiner and Jodi Picoult, she’s taken to social media effectively, developed a dedicated following and sold rights to her work around the world.

With her fifth novel, “Catching Air,” ready to publish next week, Pekkanen has been developing ever-more innovative ways to attract attention and new readers.

She’s currently getting estimates from a Rockville company for putting actor Ryan Gosling’s face on a stick. “I can bring it on tour,” she says. “He can photo bomb my pictures with readers. Dignity at all costs, that’s my motto. Franzen is weeping from jealousy.”

Read the rest of this article on the Washington Post.

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