From 1870 to 1890, enrollments at most colleges declined even though the national population grew. College presidents were perplexed about the loss of appeal “going to college” held for young Americans. The School of Hard Knocks trumped the College of Liberal Arts if you were an inventor or an investor. Ambitious young Americans wanted to get on with their pursuits and profits. They saw four years of college as lost time and wasted opportunity.
Even the learned professions of medicine and law seldom required a college education – or even a high school diploma. And, for most 18-year-olds whose parents were farmers or shopkeepers, you had to stay home to help with the family business. Tuition was not an obstacle because it was incredibly cheap – seldom more than $100 per year. When college presidents made desperate offers to attract students by lowering tuition and waiving entrance examinations, there were few takers and lots of empty classroom seats. College officials failed to understand that for most American families the loss of a child’s earnings was a more important consideration than even no tuition charge in making a decisive case against college
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