Immigration Reform’s Image Problem

This is an amazing commentary about the lack of marketing strategy used by non-profits trying to promote the DREAM Act.  The basic message: you cannot sell a rights issue by saying you deserve it.

There is a subtext to this piece, about the fact that Americans don’t believe anybody deserves anything (except perhaps the rich who deserve to make as much money as possible and have little or no social or community obligation).

It’s something we should all think about.

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