ICE Rebrands to Soften Image

Anti-immigrant forces everywhere are going to love this:

U.S. Immigration and Customs Enforcement will realign its duties to promote criminal investigations over immigrant deportation, officials have announced.

By streamlining and renaming several offices, officials hope to highlight the agency’s counterterrorism, money laundering and other complex criminal investigations and in the process “re-brand” ICE, turning the public — and political — spotlight away from its immigration work.

It’s a serious change, long overdue. I’m not certain that it is possible to “rebrand” the agency to diminish the idea that being undocumented is not a major crime. But it’s a move in the right direction.

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